ADFT’s newest campaign, Raise a Drink for Tomorrow, is a challenge to the local Philadelphia beer community to respond to the clean drinking water crisis affecting 884 million people who are forced to drink disease-laden water every day. Local bars and microbreweries, with the support of local craft breweries and distributors, will be challenged to raise as much money as possible in one month to fund clean water projects in communities in crisis through the sale of local craft beer. At the same time, local businesses and organizations will make a commitment to support the participating bars and microbreweries by hosting happy hours or other events to help raise money for the campaign. Philadelphia’s beer drinking communities will thus be linked, through a tap, with those in need of clean water, raising awareness about global poverty and taking direct action to provide a basic human right.
Through this campaign the Philadelphia beer drinking community will literally save thousands of lives by simply visiting a local bar & drinking a local beer.
We’re planning to launch this campaign in the spring of 2011; please check back soon for more information such as campaign dates, names of participating bars, brewers, other campaign partners, a link to the campaign website and ways you can get involved!
